PARIS, FRANCE, (NAMC) - Falken Industries Ltd - Clean Plus® Product Group, announced the Launch of its New Professional Autocare line at AAPEX 2005 in Las Vegas.
Helle Mads, Executive Vice President – Europe said “The new Clean Plus® Professional Autocare line will extend the present line offered to consumers and industrial users alike. Furthermore AAPEX presents us an ideal opportunity for introducing all our products to the United States and Canadian markets. We have received tremendous positive feedback and opportunities for distribution in the US following our presentation at AAPEX 2004.
The initial group of high end professional auto-care products will consist of 15-20 products and accessories. While quality standards are set at the highest industry levels, these products will be available at very attractive prices.
According to Andrew Eakin, Business Development Officer “This new product launch coincides with the introduction of the new Clean Plus® Dealership Concept. Dealerships which are part of Super Distribution sales support, will operate from Clean Plus® designed "mobile stores". Initial implementation has commenced in France, Ireland, & the United Kingdom”. Introduction to other parts of the world will follow shortly.
Attractive discounts of 15% have greatly enhanced pre-orders, facilitating production runs.
Some of the products that are featured include Clean Plus® Eco Shampoo which is a highly concentrated high-foam biodegradable shampoo. Clean Plus® Quick Shine which is a bodyshop safe cleaner which effectively removes finger marks, dirt, dust and smudge from all painted surfaces. & Clean Plus® Super Glaze which is a mildly aggressive, silicone-free, bodyshop safe polish that safely removes light scratches, oxidation and swirl marks from painted surfaces.
More information on all products offered in the professional auto care line may be obtained on
www.cleanplus.com.
About Falken Industries LTD:
Falken Industries Ltd. is a leading American manufacturer of innovative wet wipe products with production facilities in France. Its core product group is the leading Clean Plus® brand of high performance products - www.cleanplus.com through which it ensures the development and commercialization of specialty cleaning and maintenance products for consumer and industrial applications.
Through its affiliate in St Pierre les ElBeuf, Falken also pursues the development of its non-competing private label business which contributes materially to economies of scale in raw materials costs.
Clean Plus® Auto Care is a recognized success by both clients and competitors due to its unique market positioning, high quality, and price advantage.
Distribution is ensured through Falken’s unique “Super Distribution” concept. Super Distribution Agreements provide successful distributors with a contractual exclusivity for a given geographic area and market segment.
Currently, the Clean Plus® and related product lines are sold throughout Europe and in an expanding portion of the rest of the world. The Company’s clients include: the largest distribution networks in the automotive sector, major gasoline station chains, exclusive retail auto aftermarket chains in Europe; and a distribution network in the cleaning and health sectors. The Company regularly sells products to government agencies and a large number of national and multinational firms.
All products are sold in 11 languages and are manufactured to service the whole of the European market. Consumer products are manufactured and available in different editions, i.e., NE Northern European; CE Central Europe; SE Southern Europe; US The United States and South America, and C – Commonwealth, Canada.
The Clean Plus® line of products is divided into 2 segments, the consumer line and the professional line.
Disclosure:
This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe", "estimate", "project", "expect" or similar expressions. These statements are made, to the extent relevant, pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
