DAYTON, OH, (NAMC) - NewPage Corporation, the largest coated paper manufacturer in North America, has created a new reference tool for printers, creative professionals, and corporations titled, “A Sterling Business.”  The brochure demonstrates how one product line – Sterling® Ultra – achieves brand consistency by illustrating within its pages how Sterling Ultra can be used across an entire print campaign.  A complimentary copy of A Sterling Business is available through the company’s creative professional-centric Web site, http://www.thetrueyou.com.  

Containing six comprehensive segments, the book clearly exemplifies – through the use of striking visuals – product versatility, image consistency, and production efficiency, no matter which printing process is selected.  The Tools section includes a review of the Sterling® Ultra product line through 4-color imaging with spot gloss varnish, spot dull varnish, and no varnish comparison using a waterfall format, which depicts the same image printed on six different papers within the Sterling® Ultra line.  

The Applications portion of the book showcases various Sterling® Ultra paper combinations by demonstrating how easily brand consistency can be achieved using one quality brand of paper, for everything from envelopes and postcards to direct mail response cards and more.         

The remaining sections offer an at-a-glance visual showing how customers can apply Sterling® Ultra across an entire print campaign, as well as an outline of the entire grade offering to help customers match the right paper to the right application.  Another benefit is a practical reference tool that includes a comprehensive list of terms and a standards guideline for signature form layout, scoring, folding, binding and envelopes. 

An added bonus is a Business Reply Card which allows customers to order a handy pocket size reference guide, “Sterling in your Pocket,” to demonstrate various ways to print an image on every kind of Sterling® Ultra.

Last, and equally important, NewPage assures customers that they should feel confident in choosing NewPage as a strategic partner.  This section focuses on the company’s sustainable business practices and the commitment it has made to the environment.  

To learn more about the entire Sterling® Ultra product offering, visit http://www.newpagecorp.com.  To order a complimentary copy of A Sterling Business, log on to http://www.thetrueyou.com.  To order Sterling® Ultra swatchbooks or samples call NewPage ExSamples® at 800-638-3313.