DUBLIN, IRELAND, (NAMC) - Research and Markets has announced the addition of Book Publishers - Industry Profile to their offering.
The US book publishing industry consists of about 2,600 companies with combined annual revenue of $30 billion. Large US publishers include McGraw-Hill; British-owned Pearson PLC; John Wiley & Sons; and Scholastic. Some of the biggest publishers are units of large media companies, including HarperCollins (NewsCorp); Random House (Bertelsmann AG of Germany); and Simon-Schuster (Viacom).
Most companies are small, with fewer than five employees. The industry is highly concentrated at the top: the four biggest companies hold 40 percent of the market; the top 50 companies hold 80 percent.
Book demand is driven by educational and professional needs and consumer demand for entertainment, and resists economic cycles. Because most costs are fixed, the profitability of individual publishers depends on sales volume and efficient operations. Large publishers have an advantage in bidding for new manuscripts or authors. Small and midsized publishers can succeed if they focus on a specific subject or market.
Publishers produce books for general reading (adult "trade" books); text, professional, technical, children's, and reference books. Trade books account for 30 percent of the market, textbooks 25 percent, and professional books 15 percent.
About 150,000 new books are published in the US every year; however, most are low-volume products. The number of books produced by major trade publishers and university presses is closer to 40,000.
These easy-to-use, quarterly industry profiles provide you with the industry analysis you need to better understand any particular business. They synthesize information from hundreds of sources into an easy to digest format, giving you invaluable information about your target market, highlighting critical industry statistics and issues, changes that have taken place since the last quarterly update and key concerns that can have negative or positive impacts on investments. Utilizing the financial and forecasting data while simultaneously learning from educational business overviews can help you and your customers plan more effectively and invest wisely.
These industry reports will educate your sales team on critical industry trends in target markets, empowering them to create more strategic proposals. These industry reports are also essential for professional organizations that want make savvy, educated business decisions.
Key topics covered include:
-- Industry Overview
-- Quarterly Industry Update
-- Business Challenges
-- Trends and Opportunities
-- Call Preparation Questions
-- Financial Information
-- Website and Media Links
