DUBLIN, IRELAND, (NAMC) - Research and Markets has announced the addition of Built in appliances distribution and brand image in the United Kingdom to their offering.
This report provides a qualitative and quantitative study of the distribution of built-in appliances in the United Kingdom as well as an analysis of the trade satisfaction of the main brands of built-in appliances present in the British market. The research also includes an overview of the British kitchen furniture market providing data on the supply and trade of kitchen furniture, consumption, the leading kitchen furniture manufacturers and distribution.
Distribution flows of built-in appliances (supply and sales) are analysed by customer type (wholesaler, builders, department stores, appliances retailers, appliances chains, buying groups, kitchen furniture retailers, internet). As far as the product is concerned, the report provides a breakdown by type, ranking of main brands as well as reference prices.
The analysis of brand image is based on strong and weak characteristics pointed out for each built-in appliances' brand according to the following criteria: frequency/easy approach with supplier, front staff professionalism, punctuality in delivering, after sales technical assistance, price/quality, aesthetic qualities of the product/design, wide range of products and models, innovation, brand fame/advertising, availability of merchandising material.
The research is based on 90 interviews with built-in appliance retailers, built-in appliance wholesalers/importers, buying groups, builders, department stores, do-it-yourself stores, kitchen furniture manufacturers, kitchen furniture retailers, large appliances chains, large furniture chains, associations, media.
Addresses are provided of more than 210 companies.
Among the covered products: built-in appliances, kitchen furniture, refrigerators, cooking appliances (hobs, ovens), hoods, dishwashing machines.
Macroeconomic data and factors determining the demand by geographical area
Kitchen furniture market in the United Kingdom:
Supply structure
International trade of kitchen furniture
Consumption
Leading kitchen furniture manufacturers: short profiles and market shares
Distribution channels
Built-in appliances market in the United Kingdom:
Size of built-in appliances market
-- sales of built-in appliances by product and distribution channels
-- breakdown of built-in appliances by suppliers and by customers in a sample of companies
Product breakdown:
-- number of built-in appliances sold by product: hobs, ovens, hoods, dishwashers and fridges
-- breakdown of supply by product type
-- reference prices
-- main custumers and estimated market shares
Distribution of built-in-appliances:
-- kitchen furniture manufacturers, wholesalers, appliance chains, kitchen specialists, furniture chains, DIY, builder merchants, builders, direct sales, department stores, final consumers
Appendix
-- Tables. Exports and imports by country and product: refrigerators and freezers, dishwashers, clothes washers and driers
-- Questionnaire used in the survey
-- List of the mentioned companies: associations, built-in appliance retailers, built-in appliance wholesalers/importers, buying groups, builders, department stores, do-it-yourself stores, kitchen furniture manufacturers, kitchen furniture retailers, large appliances chains, large furniture chains, media.
The Companies Mentioned inside the report include:
AEG, Baumatic, Bosch-Siemens, Candy, CDA, Electrolux, Glen Dimplex, Hotpoint, Miele, Neff, Smeg, Whirlpool, Zanussi.
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