LOS ANGELES, CA, (NAMC) - Digital signage company, IMPART Media Group (OTCBB: IMMG) made an announcement that they officially launched their IQ Box, which is an innovative piece of technology for deploying, managing, and delivering content to digital signage networks.

The company showcased their IQ Box at the Digital Retail Expo tradeshow this past May in Chicago as well as the INFOCOMM 2006 tradeshow in June that took place in Orlando. On Wall Street to Main Street this morning Louis Victor touched on the topic of advertisers seeking better ROI's as well as the digital wireless industry, the digtal signage business is a part of the solution.

Our advertising news correspondent James Leigh said "Advertisers are getting more particular and are looking for additional clarity in the metrics of the various media that they utilize in their marketing campaigns. Digital signage has been a topic of discussion as of late but the issue has always been the metrics. So even though you may receive a lot of foot traffic in a particular venue how can you assure that consumers are taking notice of your advertisements. It looks like IMPART's IQ Box answered that question as it combines informative content along side the advertisements.This could be the future of the digital signage Industry."

I had the opportunity to speak with Louis Victor this morning on this topic and he said "I've been speaking about IMPART Media Group on Wall Street to Main Street and all that I can say is that the company is on the right track, we normally do not feature OTC Bulletin Board stocks on WSMS but this one is very unqiue and after speaking with the CEO Joe Martinez it raised my confidence level on the stock, investors and the advertising community as well should take a close look at IMMG because it just may be a household name."

Yesterday the company announced that they completed the implementation of their proprietary online shopping cart technology, called Order-EZ. Their first client that went along with the debut of Order-EZ was California-based Spiritual Cinema Circle. So it seems that this is more than a digital signage company.

David Kingston
Business News Correspondent
NAMC Newswire
www.namcnewswire.com

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