TORONTO, CANADA,; BOSTON, MA, (NAMC) - At Digital Hollywood Fall next week, ExtendMedia’s founder will discuss how major digital media players are monetizing Internet video with their latest broadband video initiatives, while controlling its challenges. With nearly half of Internet users watching online video at least once a month – and 24 percent watching weekly (Online Publishers Association, March 2006), content owners and distributors are rushing to tap into changing viewing habits and a burgeoning online video ad market that’s expected to grow at double the rate of overall advertising (eMarketer, September 2006). While faced with security, reliability and scale obstacles, content service providers find themselves grappling with the fundamental issue of creating a business model that satisfies consumers and rights holders alike.
In a session on “Bridging TV and Broadband: Strategic Relationships Between Advertising, Technology and Content,” Extend’s founder Keith Kocho will discuss the business opportunities for broadband video, and the ways broadband and TV experiences are cross-pollinating. Using examples of the latest major players, Kocho will illustrate the often-unknown challenges of harnessing video assets to expand business revenues and brand awareness – and techniques that have allowed these firms to succeed. The panel discussion includes representatives from Showtime Networks, TBS, VH1, and The New York Times, and is moderated by noted industry analyst Will Richmond of Broadband Directions LLC.
WHO: Keith Kocho, Founder, ExtendMedia Inc.
WHAT: “Bridging TV and Broadband: Strategic Relationships Between Advertising, Technology and Content”
WHEN: Wednesday, October 25, 10:45 am – noon (PT)
WHERE: Digital Hollywood Fall conference, Loews Santa Monica Beach Hotel
Keith Kocho, a pioneer in digital media, founded ExtendMedia and led it from early offerings for interactive TV into the content service infrastructure sector. Extend’s digital content solutions provide the foundation for online offerings from CableVision, ClickStar, ESPN, Bell Canada, Corus Entertainment, MTS and more. Keith has been named BDC’s Young Entrepreneur of the Year, served as an advisor to Apple Computer, and a consultant to Intel, IBM and Microsoft. Prior to starting the company, Keith co-developed the first PC-based offline video editing system, EnSuite, in 1990.
About ExtendMedia, Inc.
ExtendMedia delivers digital content service infrastructure solutions that provide the foundation for today’s leading content businesses. Our flagship product, OpenCASE™, is a flexible content service management platform that allows companies to swiftly provision, secure, package and monetize digital content offerings. OpenCASE’s sophisticated business rules and automation controls allow our customers to create and deploy content service businesses that are easier to operate and scale. Its rich feature set for metadata and asset management, DRM policy, syndication, billing, and consumer profiling powers the online offerings of top-tier media companies, broadband service providers, and mobile operators. ExtendMedia’s customers include Cablevision, Bell Canada, ESPN, Sony, MTS, and WWE. For more information, please visit us at
www.extend.com.
