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News Corporation Inc Subsidiary MySpace Adds More Protection for Copryright Holders |
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Saturday, 18 November 2006 |
News Corporation Inc Subsidiary MySpace Adds More Protection for Copryright Holders
 SAN FRANCISCO, CA, (NAMC) - The world's leading social networking website, MySpace.com, a division of News Corporation (NYSE: NWS) has stated that the company plans on launching a new tool for copyright holders that makes it even easier and faster to remove content they allege is unauthorized. The tool is currently being tested with FOX and MLB Advanced Media and will be expanded to include other verified copyright holders. The new tool will acutally allow copyright holders to digitally flag any user-posted video containing content that they own and allege is unauthorized. This will allow MySpace to move quickly to remove all videos flagged by a copyright holder and they have also added a proprietary system to block videos that are removed at the request of a copyright owner from being re-uploaded to the site by additional users, so it becomes the one two punch against copyright infringement.
The implementation of this new tool will allow for MySpace to more efficiently implement its long-standing policy against users uploading third-party copyrighted material by automating the "notice and take down" process that has been in existence since MySpace’s inception.
In the past MySpace enforced copyright protection through an old fashion "Notice and Takedown" system, basically a copyright holder would have to contact MySpace and wait for a response. So this moves the process along rapidly and may be the new standard for the industry as more social networking sites try to keep in compliance with the Digital Millennium Copyright Act.
You can expect YouTube to follow suit in short order as they are most at risk for copyright lawsuits. YouTube was recently acquired by Google (NASDAQ: GOOG) for over $1.6 billion. NAMC Newswire Note: "Wall Street to Main Street" in its entirety is only be available to subscribers. Keep in mind that all subscriptions are free, all that you need to do is go to www.namcnewswire.com and add your email address, its simple, quick and FREE. This article can be republished either online or in print as long as credit is given to the author and the NAMC Newswire. Wall Street to Main Street is also one of the leading shows on StreetIQ , the leader in financial podcast: http://www.streetiq.com/dir/NAMC.shtmlAlso be sure to listen to the "Wall Street to Main Street" radio show that is syndicated daily. Just visit the NAMC radio at www.namcnewswire.com/namcradio. |
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