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LA Opera Goes Digital With Podcasting PDF Print E-mail
Saturday, 27 January 2007
LA Opera Goes Digital With Podcasting
LOS ANGELES, CA (NAMC) -  The LA Opera is going digital as they look to expand their reach by using podcasting as a tool. They have just committed themselves to producing fourteen espisodes of its  “Behind the Curtain at the LA Opera” podcast series, they are hoping to capture the mobile generation that puts the iPod on the top of their portable MP3 devices list.

The additional episodes will be available on http://www.behindthecurtainpodcast.com.

They have also archived the first four episodes that feature an inside look at LA Opera’s Manon, directed by Vincent Paterson, and starring Anna Netrebko and Rolando Villazón, outnumbered actual seats at the Dorothy Chandler Pavilion by more than 5 to one in the first 4 weeks the shows were available online.  So they may have just hit the nail on the head in their marketing plan.

The LA Opera website is http://www.laopera.com, where you can find additional information on live performances.


Jan Wright
Entertainment News Correspondent
NAMC Newswire
www.namcnewswire.com


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