DUBLIN, IRELAND, (NAMC) - Research and Markets has announced the addition of new Changewave report The Apple iPhone & Consumers to their offering.
ChangeWave’s latest consumer telecom survey looks at the reaction of 74 iPhone users to the new Apple product – including what they like best and dislike the most. We also asked more than 3,000 non-owners about their future cellular purchasing plans. The survey was conducted July 18-25, 2007 – less than a month after the iPhone’s release.
Key Questions Answered in this Report:
- Are consumers satisfied with their Apple iPhones?
- What do consumers like best/least about their iPhones?
- Did consumers change cellular service providers to purchase an iPhone?
- What is the most important reason some consumers have chosen not to purchase an iPhone?
Top Reasons to Purchase this Report:
- Learn how consumers feel about their iPhones
- Find out what consumers like best and least about their iPhones
- Identify the cell phone manufacturer who was most often replaced by an iPhone
- Understand the future buying plans of iPhone users
We survey our proprietary intelligence-gathering network of 10,000 accredited members on a wide range of research topics and convert the findings into valuable business intelligence reports. These credentialed technology professionals and business executives work in over 20 vertical industries -- and spend their everyday lives on the frontline of technological change. Nearly 3 out of every 5 members (58%) have advanced degrees (e.g., Master's or Ph.D.) and 94% have at least a four-year bachelor's degree.
The research provides a real-time view of companies, technologies and business trends in key market sectors, along with an in-depth perspective of the macro economy - well in advance of other available sources.
Content Outline:
Overview
Summary of Key Findings
The Findings
Current Phone Ownership
Who Stands to Lose Because of iPhone
- Cell Phone Manufacturers
- Cellular Service Providers
Overall Consumer Findings
- Likelihood of Buying an Apple iPhone in the Future
- Respondents Not Considering Buying an iPhone
ChangeWave Research Methodology
About ChangeWave Research
Companies Mentioned:
- Apple
- RIMM
- Sanyo
- LG
- Nokia
- Motorola
- Verizon
- T- Mobil
- Sprint/Nextel
Contact:
Laura Wood
NAMC News 
